About the award trophy

The cross which shapes the logo of Zorg Innovatie Start-up Award, looks like a multiplication symbol, shows the meaning that healthcare meets Innovation and creates new ideas. The pink cross also intends the cross mark of healthcare and helping people as in general meaning. The award was designed in a sharp shape which shows a good upright will to lead the departure of a new project.


The Award is designed by Hikaru Imamura
Hikaru Imamura studied Visual Communication Design and worked as a wayfinding system designer in Tokyo. In 2008, she entered the Man and Humanity department of Design Academy Eindhoven in the Netherlands. There she was strongly influenced by the creators who treat project of ‘Design for People’, and she created Novel Hospital Toys and Heat Rescue Disaster Recovery as her graduation works at the academy. Since 2013, she has been dealing with concept design and visualisation for application software intended for healthcare, education and business with a Serious Game company in the Netherlands.